Facebook Marketing: A Quick Guide For Beginners

Facebook Marketing

Facebook Marketing: A Quick Guide For Beginners is a resource which talks about insights and strategies required to promote and market using the biggest social network - Facebook.

Facebook has become huge now. It's the largest social network in the world with more than 1.23 active monthly users, 62% of whom login everyday.

Think about this: Facebook from being unknown quickly rose to a billion user strong website in almost a decade. Have you heard about a success as strong as Facebook? Let us know in the comments section.

Let's talk about their growth. With their pace of growth, do you think there will be any competition ever to stop them? Probably not. Will the billion users loose interest over time? No.

Facebook is not going anywhere anytime soon.

And with such a huge base, it isn't a good strategy to ignore marketing on Facebook. Let's face it - your target audience is probably using Facebook everyday. The big question here is - how to target these people and pitch your products.

The best part is, Facebook marketing lets you dive in and focus on your target consumers easily. You can choose your targeting according to the demographics, location and various interests.

In this guide, I'll show you how Facebook marketing can help boosting your products at Facebook. This guide aims at explaining basic concepts revolving around Facebook marketing and how to promote your business on the biggest social network. Let's start:


Who's spending time on Facebook?

Facebook was first started as a social network for college students but now every individual with an internet connection is using Facebook. The minimum age required to sign up on Facebook is 13 years and there are many reasons to believe that it's the social network to be used by all age groups.

Facebook doesn't really talk about their most active age group, but a recent data showed that the 18-29 age group is the most popular one. Facebook's popularity decreases with age. Facebook isn't very popular among the 65 year old.

I'm pretty sure that no matter what age group you're targeting, there will still be enough customers for your products here.


How you can use Facebook Marketing?

Facebook Marketing consists of three tools (pages, groups and advertisements) that any marketer can use. Each of these options have their special abilities and used in a different way. Also, they can be combined for increased reach.

Pages

Pages are similar to Facebook Profiles but are dedicated for businesses, brands and public figures. Users can 'like' their pages and they will receive updates automatically. Facebook also let a user to 'like' a page but not 'follow' it.

While profiles work on mutual friendships, anyone can like a page. There is also not restriction on how many people can like or follow a page unlike profiles which currently restricts the connections to 5000.

Pros: Facebook page are easy to create
Cons: It takes time and effort to build a loyal fan base on your page

Advertisements

You can create advertisements on Facebook using Facebook's brilliant advertising platform. You can choose a variety of ad formats and target them according to geographic locations, interests and demographics. Facebook also gives an option to close the ads you don't like.

Pros: Advertisements can get super targeted
Cons: They can get expensive based on how much money you're pumping in

Groups

Just like discussion forums, Facebook Groups works great for holding discussions but have additional features which a business can use to their advantage.

You create groups related to your industry and product offering and reach out to your potential customers.

Pros: Groups are free to create and sparks high levels of engagements
Cons: They can be very time consuming


How to market your business using Pages

Facebook Pages are the easiest way to get started with Facebook marketing. They're free and easily marketable. There basic features are easy to use and there's no such downside either.

Unfortunately, most of the companies don't know how to use them smartly and worse most of them use them badly. These tips will help you take corrective measures to increase online sales.

Profile photo and cover image

You should use your logo as your profile photo. As simple as that.

The cover image on the other hand is a different story all together. Some people like to share their contact information here in fancy fonts while some use it to share special discounts or product launches.

'About' section

If you look closely, the 'About' section is placed just below the profile photo. About section is your best way to tell people what you're business is all about.

Make sure you put relevant and useful information about your business here, telling people what your business do. Share useful information that help your business stand out. Take out time to craft the about section specifically for your Facebook audience.

You can use the same copy you're using on your website or blog here. Also make sure you're providing basic information on your page too.

Just make sure you're keeping it informal and friendly. Facebook's time is your visitor's time and they don't want to hear any sales pitches there.

Post useful updates on your wall

What you share on your wall will be visible to all of your fans and followers. So, make sure you're posting updates relevant to your target audience. Here are few post ideas to share with your fans:

- Link to your company articles
- Your blog posts
- Coupon codes and special announcements
- Links to online tools

Ask questions

Engaging your fans with your page is a great way to increase loyalty on your page.

Asking questions from your fans will engage them with your content and it's one of the best social media tactics. The questions you ask should be highly relevant to the products and services you're offering. Asking opinions on your product can be a great strategy to get market feedback.

Getting more engagement on your updates can also make your post rank high in the Facebook global feed.

Don't spam

If you're spamming, please stop and if you're planning to spam your audience, please drop this idea. Spamming is the quickest way to loose fans and dilute your brand loyalty.

Just sharing promotional messages and not adding any value to your readers will do no good to your brand. Before sending any update, ask yourself whether it will add any value to your readers or not. If you're not sure about it, please don't share it.

Study and analyse the results

With Facebook analytics you can get reliable information about your followers and how they're engaging with your page. Checking insights is important because based on this date you can make informed decision.

Post and update and see if it show any signs of trending. If yes, then share more content like it.


Targeted Advertising

Because Facebook has so much information about users demographics, Facebook marketing gets extremely useful. You can target your audience literally by anything. You can target them through their interests and measure the success of each segment.

Ads on Facebook can be run on CPC or CPM basis. Facebook shows you the industry benchmark for CPC according to which you can choose your own bid. Also, you can set daily spending limit for your campaigns.

Types of Facebook ads

There are a number of ad formats which you can use on Facebook.

You can create ads that will redirect users to your Facebook page or a specific webpage on your website. You can create an event to boost event attendance. Also you can create Facebook campaigns for increasing engagement and app installs.

Users can hide your ads

Facebook used to give option to like any ad on Facebook. Well, not anymore. Facebook now gives an option to like an advertisement or hide. When you hide an ad, Facebook will ask you to share the specific reason why you didn't like the ad.

It's valuable information for advertisers to let them know why their ads might not be performing well.

Powerful targeting options

Like I said, Facebook has a great advertising tool which contains very powerful targeting options. You can target literally anyone on Facebook. You can either target them through a page they like, a city, behaviours, interests, their education, their birthday - anything.

You can target people who've recently moved from one location to another. So, if you're opening a gym in Mumbai, you might want to target people who've recently moved to Mumbai.

You can also target people based on their interests. For example you're targeting cricket fans, so you can enter Sachin Tendulkar or cricket in the interest field.

or let's say you want to target a book. So people who've already like a certain book related to it are more likely to buy your book too. Just put the book's title in the interest field and your ad will specifically target people who like that book.

Also, you can target your users through an email list. This is called retargeting on Facebook. Just upload an email list you want to target in the audience section and with Facebook's ad manager, you will be able to specifically target only those users.

Related Read: Email Marketing: The Only Guide You Need (Updated)

Customizing your ads

The other advantage of Facebook marketing is that you can create multiple ads to target people and see what ad is working well and which one is not. Ads which are better targeted towards your users are more likely to generate better returns.

If you're targeting cricket fans, you might want to target people through creating ads for popular cricket teams. You can create targeted ads specifically for Australian cricket team, India cricket team and see what ads are delivering better ROI.

or let's say you're targeting people who like a food recipe. You can use the image of your dish as the part of your ad. This will likely attract their attention and they might interact better with your ad.


Final words

Facebook isn't just a powerful tool, it's flexible too. No matter what type of business or website you run, it has enough marketing options to get more eyeballs to your business. Based on your marketing budget, your audience and time constrains, you can create a Facebook marketing strategy that suits your business.

Companies who are using Facebook as a part of their marketing strategy will gain the benefit of early adopters and companies who are not considering Facebook marketing as a part of their marketing strategy should start considering it right away.

Take out time and try creating few test campaigns to understand how it works. Just like anything in this world, it will take time and patience.

Go anything to share about this article? Feel free to share your thoughts and suggestions in the comments section below.
Facebook Marketing: A Quick Guide For Beginners Facebook Marketing: A Quick Guide For Beginners Reviewed by Akshay Chugh on 8:00 AM Rating: 5

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