Understanding What Are Keywords?


Keywords are basically the ideas and topics that define your site's content. In the terms of SEO, they're the phrases and words people search using search engines.

If you're covering everything on your page - videos, images etc, those are your primary keywords.

As an owner of the website, you want to make sure that your content and keywords are relevant to the searches being made by the user so they have a better chance of finding your website.

Why using keywords are important?

Keywords are important because they act like a bridge between what people are searching for online and what you're offering on your website. Your primary goal is to drive traffic to your website and these keywords will decide what kind of traffic you will get.

If you own a basketball shop, you might want to rank for search terms like:

"High quality basketballs" or "basketball for parents" but if you aren't careful about choosing the right keywords, you might end up attracting traffic that isn't relevant to your product.

Keywords are as much important as your customers because they're about your content. Keywords let you decide and offer something unique which other site owners might not be offering.

To make your content rank better organically, you need to understand what your customers need - what language they're using and what type of content they're seeking. You can do your own Keyword Research to do this or follow discussions on major community boards and forums. 

What are long tail keywords?

Keywords can be very broad. These keywords are called 'head-terms' or can be more specific and targeted - these are called 'long-tail keywords'

You might want to rank for the head terms because of the huge traffic volume they bring but keep in mind that they're very competitive and hard to rank on. You might want to start a clothing store, but it would be very difficult to rank above stores like Amazon and Zappos.

On the top of it, broader keywords can be vague. For example: if someone is searching for a dog, you don't know about what specific breed the search is being made for.

Long tail keywords on the other hand has a more defined intent. For example: 'best food for 'labradors' or 'dog trainers in Mumbai.' Also, long tail keywords have less competition making it easier for smaller sites to break in and make their place.

How to use keywords on your page

Just throwing keywords around your site's content won't help you. Creating content is all about delivering value to your readers and not just sending signals to search engines that your site is search engine friendly.

You should follow basic keyword usage rules to help you get started. Unique keywords should be used on each page of your site to help bots assure that your page is offering what they're looking for. Keywords should be used on important parts of your webpage like the title, headings and the body.

Now you might use these keywords to create enticing headlines to make users click and coming to your website. But make sure, the title of the webpage should be extremely relevant to your site's content or else you will disturb the user experience.

You can add your primary keywords in the URL of your page, the titles, meta descriptions and alt attributes. All of this will send signals to search engines that your page is relevant to a particular keyword.

Using your keywords around these areas is essential to attract targeted searches. It will not immediately shoot you to the top rankings but is important when you're optimising your website.

How to create a content strategy using keywords

When you start with a keyword and create a piece of content around it, sometimes you already have a content online but you have to figure out how to match it to the relevant keywords.

You have to figure out what keywords define which pages on your site. Once you've figured this out, you just have to formulate a strategy and organise your content.

You can start by creating a keyword spreadsheet and find what primary keyword is attached to which article. You can then update that spreadsheet according to your needs and add more details like organic traffic, page authority, search volume and gaps that needs to be filled.

Ideally, each page of your website should target a primary keyword. Your homepage should target a very broad keyword related to the industry and as you create more relevant product pages and blog articles, they will target more specific needs by targeting a niche.
Understanding What Are Keywords? Understanding What Are Keywords? Reviewed by Akshay Chugh on 3:18 PM Rating: 5

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