Social Proof: 7 Powerful Strategies to Boost Your Marketing

social proof

Smart marketers know that social proof is one of the best marketing tactic to ease out the minds of their worried customers.

In the year 2017 and beyond, social proof will hold a dominant position in marketing because customers are becoming more informed everyday. With the power of Internet at their fingertips and wealth of information available there, it has become very easy for people to research everything about a service or product online.

Check out these statistics about consumer behaviour:

- 77% people look for online reviews before making a purchase
- Around 63% people indicate making a purchase from a site which has product ratings and reviews

Other than that, it's our best chance to leverage social proof to boost our marketing efforts. But, there's a problem: all social proof is not equal. In this resource, we will be talking about 7 powerful social proof strategies to help boost your marketing and increase sales.

7 Powerful Social Proof Strategies

#1: Testimonials

Powerful testimonials are objective. Someone outside of your brand talks about your product, which makes it more credible.

If your company is collecting testimonials, spread them effectively across your website and on the pages where it will be seen the most. I prefer including testimonials on pages where I offer sign-ups, whitepapers and promotional offers. These testimonials give positive signals to your customer who is confused whether he should sign up for your product or not.

And for more effect, try to include real faces of those people. Video testimonials also convert very well.

#2: Media Logos

The 'as seen in' is one of the best example of social proof. Bloggers and businesses often site media coverage they've earned. As a blogger, I share the logos of major publications that have featured my articles.

See how Jeff Bullas is following this strategy on his blog.

jeff bullas blog

Writers, photographers all over the world keep looking for opportunities to show you the media coverage they've earned.

#3: Showing subscriber counts

People like to join the crowd and I would totally recommend you to include subscriber count when you're asking your reader to signup to your website or blog. Include these in your opt-in forms and your email list.

You could also include that 'signing up is easy and free'. And you can make it more persuasive by including the benefits your readers will be getting.

If you have a large list, don't shy away from sharing it with your readers.

For example: Social Media Examiner doesn't feel shy talking about their huge email list. Seems like a decent resource when 620k of your peers are reading it already.

social media examiner email list

#4: Displaying social connections

All of social media sharing widgets will enable you to share number of connections you have on social media. See how HubSpot is doing it:

hubspot blog

Some plugins show other statistics as well. Like the Facebook like box showing the number of page likes.

moz facebook

This Facebook like box showcases the number of likes Moz have on Facebook and faces of people who have liked it. Other plugins are used to show you the number of recent posts on social media which shows that the community is active and valuable.

#5: Social shares

Turning the counters on or off can be sometimes a tough call to make. A series of shares will tell your readers whether the content is worthy of a share or not. Personally, if I see high social shares on a post, I tend to share it from my side as well and if I'm not wrong, most of the people think this way.

comment box

Well established bloggers won't shy away from turning the counter on and enjoy the high amount of social juice coming their way. The image above comes from the LinkedIn Pulse which shows a simple status bar and social media buttons to encourage sharing.

#6: Badges

This form of social proof goes by including badges, certifications, awards from high authority websites. Badges can work really well for establishing brand credibility. But, you should only display icons which are relevant to you.

For example: displays a variety of badges in their site's footer.


#7: Ratings and reviews

Customer reviews can be your best form of social proof. Like I said before, 77% people look for customer ratings before making a purchase. Usually, a rating system and testimonials works tremendously well for your products. Include a 5 star rating system to your site and use is as a source of social proof.

Reviews are great when people are looking for them in high numbers. For instance, Amazon customer reviews are a reliable source for a customer to help him make a purchase decision.

If you want to give a push to your marketing, develop strategies where you can use social proof in your online communications. Are you using social proof as a part of your marketing strategy? Let us know how it impacted your conversions in the comments section below.
Social Proof: 7 Powerful Strategies to Boost Your Marketing Social Proof: 7 Powerful Strategies to Boost Your Marketing Reviewed by Akshay Chugh on 2:24 PM Rating: 5

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