8 Reliable Strategies to Boost Ecommerce Sales

ecommerce sales

Want more people to visit your website? Want to make more sales? Every entrepreneur is possibly looking for these two things. Here in this resource, we will be talking about 8 reliable strategies which you can use to increase ecommerce sales.

If you're thinking whether you're doing enough to attract people to your website, then this post is for you. The strategies below range from creating a subscriber base for remarketing your products to offering special discounts to give your business a sales push.

Here's an idea. Try implementing one tactic each day over a course of few weeks. And at the end of this activity, evaluate, take note and figure out what worked out the best for you.

So take a look at these strategies to attract more people to your website, increase ecommerce sales and bring back your old visitors.

#1: Upsell your products

Upselling means pitching a slightly expensive product when a user is considering a product. And guess what? It does work.

According to Econsultancy, upselling products can bring in 20 times more sales as compared to cross-selling your products. It works because, sometimes customers don't know that a better product is available that might fit to their needs well.

There are two ways you can upsell products to increase online sales:

- Upselling products related to the original product being considered by a customer
- Pitching price sensitive products

Just make sure you're pitching a product that serves the needs of your end customer because they might not buy that higher priced product. If you really want the customer to make this purchase, the product you're upselling must be better than the original.

Take a look at how Apple upsells its products. Basically, the idea here is to convince people to switch to a slightly expensive version that might give you slightly better profit margins.


#2: Integrate Instagram with your online store

We have every possible reason to make you integrate your Instagram account with your online store. The average order value from marketing on Instagram is $65 which is higher than other social networks.

According to a research, Instagram gives you 25 time more engagement as compared to other social networks. If you're using right hashtags, using right filters and posting at optimal times, you're on the right track to build a strong Instagram following.

You might consider running a contest to attract more people, share behind the scenes photographs of your team and products. Also, you can show pictures of people using your product. These user-generated images can prompt other users to buy your products and share their images.

Sharing pictures like these will boost engagement rate on your Instagram profile. So keep building your following on Instagram and keep sharing content.


#3: Reduce cart abandonment rate

By loosing out on potential orders you're loosing money. But that's the truth of online industry. Every online store is loosing orders.

People add products into their shopping carts and leave before completing the checkout process. According to Baymard Institute, 67.45% people abandon their shopping carts. What?

If you think about that for a second, you'll realise that you're just making 1/3rd of the sale you could potentially make. So, it's totally worth it to remove as many hesitation possible from the customer's mind and making the checkout process as simple as possible.

You should always focus on convincing these people to make a purchase. You just need to figure out whether you need a special discount to convince these people or an offer on shipping might just do the trick.

An email marketing campaign is one of the best ways to reduce cart abandonment rates on your site and increase ecommerce sales.

So go ahead and craft a catchy email copy to bring back those lost customers to your online store.


#4: Launch a Facebook store

We discussed about integrating Instagram, now it's time to talk about another social media giant, Facebook.

Guess what? Facebook isn't just a channel to bring more traffic to your website. You can directly sell your products through Facebook by integrating a Facebook store. The set up is easy and the sales you'll make can be easily tracked.

Make sure you're making it easier for your customers to reach to your Facebook store.


#5: Start building an email list from the very start

Email marketing is one of the best marketing tools available with us. It can help you bring more traffic to your store and can easily outperform Facebook and Twitter when it comes to generating sales.

Here's some data to explain it more:

- According to Direct Marketing Association, email marketing can help you fetch a ROI of more than 4300%

- 83% people said they receive marketing messages along with emails daily

- 60% people agreed they're willing to subscribe to an email list because of special discounts and offers

It's time to think about it. There are literally thousands of tweets and Facebook posts bombarded on our timelines and still people cherish a well crafted email to their personal inbox.

Make sure you're proactive about sending newsletters on regular basis in order to increase the subscriber base.


#6 Work towards improving your email campaigns

Just by capturing enough emails won't do the job. You have send regular emails to your subscribers with attractive offers and important news to increase traffic and ecommerce sales.

Find opportunities where you can send these promotional emails. For example, you can send out an email as soon as someone sign ups to your list.

Send an email to your customers when they make a purchase and update the shipping status to them via emails. Send them emails about when their product will be arriving.

Send out regular newsletters and let your subscribers know about promotional offers, behind the scene coverage and inside scoops.

The possibilities with the email marketing is much more than this. So keep looking and keep testing.


#7: Send out wishlist email reminders

People often add products to their wishlist and plan to buy it later on. However, most of them forget that they've added a product in their wishlist. The wishlist reminder email here will help bring that lost consumer back.

A wishlist reminder will convince your customer to consider the product once again and make a purchase.

Tell your customers if a product will soon be sold out or will be available on a discount. This wishlist reminder might just convince your user to make the purchase.


#8: Get more product reviews

According to an online magazine Internet Retailer, product reviews can help you increase ecommerce conversion rates by 14%.

Product reviews are like testimonials. People look for reviews to understand whether the product is genuinely valuable or not. Online shopper are looking for social proofs before making a purchase online.

Also, including product reviews on your product page will give you the SEO advantage which might help attract some organic traffic to your online store.

For both of these reasons, adding product reviews is a win-win situation for increase ecommerce sales.

Final words

This resource has shared some valuable marketing tactics to help you generate more traffic and increase your online store sales.

Feel free to share in the comments section which of these tactics worked best for your online store.
8 Reliable Strategies to Boost Ecommerce Sales 8 Reliable Strategies to Boost Ecommerce Sales Reviewed by Akshay Chugh on 7:00 AM Rating: 5

No comments:

Powered by Blogger.