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Should you use subdomain for your blog or not?


If you are responsible for promoting your business online chances are high you must be working on SEO (Search Engine Organization). There are literally thousands of articles online if you want to learn about SEO but unfortunately, there are some myths which are flowing too! One of them is whether you should use a subdomain or a sub-folder for your blog?

Hosting your blog on a subdomain would look like this: blog.domain.com while on the other hand, a blog hosted on a sub-folder would look like this: domain.com/blog.


Hosting your blog on a sub-folder (aka sub-directory)

Hosting your blog on a sub-directory will work just fine if your blog is a part of your main website's CMS. There are some advantages of using the sub-folder approach for hosting your blog:

1. One site for everything: This might sound interesting because all the link juice from your main website will be flowing to your blog and this approach is also budget friendly because you have to pay hosting fee for only one website.

2. Category control: This approach gives you the freedom to control the categories of your blog the way you want. Also, the URL structures created under this approach is preferred by the search engines. For example, you want to create a category for social media under your site's domain, a URL structure like domain.com/blog/social-media will give your webpage more SEO points.

3. More website authority: Search engines treat sub-folders as part of the same site, therefore, increasing your site's authority while on the other hand sub-domains are considered entirely different websites and are often considered as competitors by the search engines.

The only disadvantage of this approach is that the exposure of your blog might dilute if the search engines are already loaded up with other web pages of your website which might have higher authority as compared to your blog.


Hosting your blog on a subdomain

If your blog is using a different CMS (like HubSpot) altogether, then hosting your blog on a subdomain will make more sense because the user experience is totally different. Using subdomain for your blog has some advantages though:

1. Keywords in the main URL: It doesn't make any sense to use some keywords in your site's main URL so a subdomain will give you the ease of using keywords as a part of the domain.

2. Authority: With a subdomain, you can increase your domain authority in a small niche.

3. More domains in the search results: Subdomains increases your chances of popping up more in the search engines.

Using subdomains though have some disadvantages too. Subdomains are considered as different entities by the search engines and therefore they will treat them as competitors to your website. This will increase tiff among your own URLs.

Another disadvantage is that the domain authority of your main website will be applied to a subdomain which means you have to work from ground zero in order to rank your subdomain. Also, you will have to pay more hosting fees if you want to hose multiple subdomains.


What the fuss is all about then?

Many marketers feel that hosting their blog on a subdomain is a major offense and that they no longer will be able to harness SEO juice of their main website. However, that isn't the case anymore. A few years back hosting your blog on a subdomain or a sub-folder made a big difference because back then Google's algorithm was more like a machine which didn't consider factors which mattered to humans.

In today's scenario, Google's algorithm is very sophisticated and intelligent. So whether you have hosted your blog on a subdomain (blog.domain.com) or a sub-folder (domain.com/blog) it really doesn't matter because Google now treats them both tied to the same website. Bingo!

But hold on! Don't take my word for it. Let's watch a video by Matt Cutts from Google who headed the webspam team at Google.



Like we said, it doesn't really matter. What really matters is the content you are sharing on your blog and the quality of backlinks you have.


So why do people care about it anyways?

Honestly, your efforts as a marketer should be more focused towards content marketing and not in some SEO theory. With Google's Penguin update the focus has shifted more towards the content, weeding out all the players which were ranking through technical SEO practices which didn't comply with Google webmasters.

So you should really not care about how and where your blog is hosted. You should focus more towards building a solid digital marketing strategy fueled by a great content strategy which will actually up your game.

Let me know if you have any question regarding this topic. I will be more than happy to help you guys out. Till then take care.

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